According to the Web’s first top 3 search results, digital strategy is defined by:

1. Smarter through digital

• aka New Zealand’s governmental “Digital Strategy” program, developed as “response to the changes and challenges of a rapidly evolving digital world. The program, called “Digital Strategy2.0″ is about how New Zealanders are working together to make New Zealand a leader in the digital world and to create a prosperous, sustainable and vibrant society – smarter through digital.”

What’s so great about the New Zealand’s Digital Strategy project? Well, it’s probably the best example of (national) strategy, intelligently planned &developed to be the most early&complex governamental response on the trend of going digital. What makes it more interesting is the fact that – although it’s called Digital Strategy, it’s more of an online strategy about digital than a digital strategy That’s because…

2. Wikipedia

• “digital strategy is the process of specifying an organization’s vision, initiatives and processes in order to deploy their online assets (as of 2007, these include: web sites, mini-sites, mobile sites, digital audio and video content, rich Internet applications, community groups, banner ads, search engine marketing, affiliate programs, etc.) in a manner which maximizes the business benefits they provide to the organization.”

On the Wikipedia page about digital strategy there is also a list on tactics and execution methods  for digital strategists. And there’s even a draft on digital strategy vs online strategy differences.

3.  the services offered by digital strategy consultants for brands&business

• “Digital Strategy means creating practical solutions for the challenges a business faces, based on getting the most from digital channels, content, communities and customers. It also means creating online dialogue to build strong relationships with customers; a way of connecting the dots online, using all the tools available, like search, microsites, rich media advertising, blogging, online sponsorships and Facebook and mobile apps and taking part in the online trends, in order to deliver measurable successes.”

As the meaning and purpose of digital strategy is pretty cleared up, the next steps on Stradigitegy are set to understanding how it’s done, who is it good for, when should it be used and why is it so important to have a digital strategy